
white-labelled publishing services for your game.

what do you need?
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Positioning
crafting your player fantasy to find a commercial gap, and a path to your target audience
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Brand Assets
the emodiment of your brand. Key art, trailers, ads etc
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Campaign
we’ll spin up the awareness machine, and plot your route to launch.
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Comms
messaging strategy, PR & Inf campaigns, social media, CRM.
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Store
optimising your game for its commercial home & wrangling the algorithm.
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Validation
research, playtests & consumer insights. Let’s de-risk.

Schedule a free
30-minute Consultation
We have thirty-minute consultation windows available to get to know your studio, game and plans to bring it to market.

Other Services
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If you're at any stage pre-alpha, we can run bespoke positioning workshops with your team to extract what makes your game special commercially, and beginning the foundational work to distil that into your Brand Plan.
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We'll take your game, distil it into a commercially-minded Brand Plan, with an accompanying campaign plan ready to take to market.
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If you need an oven-ready go-to-market strategy that takes your game from a point in time right up to its first steps in market - we can do just that.
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We’ll run a fine-tooth comb through your Steam page, looking at your general brand-positioning, copy and assets, and then turn around a thorough audit with clear and concise action points for converting more page-visits into wishlists. [$59.99 / £49.99]
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Brand assets are our bread and butter, so if you need key art, logos, trailers and style guides - hit us up.
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Full store page packs, including key art, store page crops, trailer and other graphical elements.
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Want to sponsor Pantaloon’s newsletter? We can put your game in 20,000 inboxes.
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If you'd like an eye over strategies, comms plans, g2m decks or any other publishing initiatives, we'd be happy to chat.

Awareness Injections for your game
Pantaloon is a two-sided coin. Before jumping into the murky waters of indie (not)publishing, we first simply wanted to build a channel to spotlight interesting indie games. Awareness and reach is a fundamental part of de-risking the publishing process, and we extend our audience to you.
Pantaloon runs a newsletter highlighting the best from the world of indie games. This mailing list is formed from nearly 30,000 hungry indie game players, all actively looking for the next interesting indie hit.
If you’d like to put your game in front of them, we can help.

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